About PlusROI

First and foremost, PlusROI is a group of like-minded online marketers who have earned their stripes working with just about every kind of company you can imagine. With such a diverse group of marketing professionals, we make sure that you have exactly the right people working on your project.

So what does that mean for you?

Our team and our approach ensure that you get top agency-level talent focused on your most important marketing elements. Plus, our focus on your ROI means that we work strategically to bring your project to fruition well under what it would cost to engage a traditional agency.

The Team:

Robert Cooper—Strategic Director/President

Rob is the strategic lead for the organization. As the company's "generalist," Rob is one of the few online marketers able to put together a truly holistic strategy that can maximize results for all facets of a marketing plan.

Rob's touchstone is the theory that the best way to get and keep customers is by offering genuine value in all your communications and interactions. This philosophy leads to a focus on high quality content as the strategic foundation for many PlusROI projects.

Danielle Cooper—Director of Operations/Partner

With a killer eye to detail, Danielle oversees day-to-day operations for PlusROI, including scheduling, project management and accounting.

Danielle's experience as a Senior Producer and Project Manager in companies such as Sanctuary Woods, Disney Interactive and Inlight Entertainment ensures an uncompromising level of project planning.

Brian Piepgrass – Strategic Partner, Conversion Guru

Brian has been a critical force in driving downloads and conversion for two of the world’s most widely distributed software products and is now focusing his energy on driving adoption in the world of social media startups.

He has been an initial planner in some of the largest and most ambitious software-based user-communications programs on the planet and is legendary for his ability to find opportunity through his analysis of web-metrics data.

 

Nevin Thompson – Copywriter Extraordinaire & SEO Specialist

Having worked in international ad agencies and written for the likes of Honda, Nevin now splits his time between Victoria and Japan.

As well as copywriting, Nevin is busy driving measurable results for our clients through SEO.

As a consumer tech afficionado with an extensive background in leading provinical technology organizations, Nevin is dialled right into the most current B2B and B2C technology trends and products.

Nicole Craig
Social Media Specialist

Nicole divides her time between Calgary and Victoria and is currently studying for her Bachelor of Communications in Public Relations.

When she's not studying, Nicole performs social media research and executes on campaigns to complement our clients' in-house Social Media efforts.

Christoffer Bjorklund – Strategic Partner, Acquisition Guru

A true industry veteran, Christoffer has excelled at everything from strategic SEM and landing page conversion to the development of in-house ad platforms. He also brings significant expertise in the intricate world of affiliate marketing.

Christoffer is the master of online media buyer and definitely not the person you want to be sitting across the table from in negotiations (that’s why we’ve got him on our side).

 

Board of Advisors

Colin How - Chair
Colin’s dedication to mentorship combined with his entrepreneurial spirit has been a driving force in the PlusROI vision.

Colin has shown us by example that it’s possible to succeed at a very high level while still putting people first. Having successfully raised $10 million dollars in seed and startup capital for his startup, Colin is now using his skills to help other business owners advance to the next level.

Robert Blumberg
An engineer turned marketer turned IP/patent strategist, Robert’s methodical approach to marketing execution has been an inspiration to the PlusROI team and is reflected in or practical philosophy.

Additionally, Robert’s extensive ties to Silicon Valley marketing professionals has proven invaluable in helping us find strategic partners and unique solutions for our clients.

Mark How
As a high performing Business Development Executive, Mark has negotiated multi-year 7 figure deals with 2 of the 3 top internet corporations in the world and has helped give us the confidence to strive to be the best in the world at the projects we take on.

Mark currently mentors and helps fundraise for promising startups. His insights and guidance help PlusROI look outside the box in finding large, scaleable opportunities for our clients.

Kevin Hawe
A seasoned and extremely successful online Senior Sales Exec, Kevin’s honest and hard charging approach has set an example for the team. He’s been instrumental in helping us find the motivation to “keep bashing down the walls.”

Kevin’s unparalleled experience in OEMs and strategic online partnerships has helped arm us with a strategic ability to find success for our e-commerce clients through bundling and limited partnership opportunities.

Monisha Khanna
Monisha is our favorite PR Goddess. Having worked agency-side and client-side at leading online companies in Vancouver, San Francisco, Silicon Valley and New York, she has her own unique style for highly effective PR.

The value of online PR is increased dramatically by solid traditional PR. Monisha has helped us to refine our approach for delivering maximum value for our clients, resulting in an appropriate blend of traditional PR in our online strategies.

 

Questions? Comments? Just send us a note from our Contact page.