Results-Focused Online Marketing Strategies
About PlusROI
First and foremost, PlusROI is a group of like-minded online marketers who have earned their stripes working with just about every kind of company you can imagine. With such a diverse group of marketing professionals, we make sure that you have exactly the right people working on your project.
So what does that mean for you?
Our team and our approach ensure that you get top agency-level talent focused on your most important marketing elements. Plus, our focus on your ROI means that we work strategically to bring your project to fruition well under what it would cost to engage a traditional agency.
The Team:
Robert Cooper—Strategic Director/President
Rob is the strategic lead for the organization. As the company's "generalist," Rob is one of the few online marketers able to put together a truly holistic strategy that can maximize results for all facets of a marketing plan.
Rob's touchstone is the theory that the best way to get and keep customers is by offering genuine value in all your communications and interactions. This philosophy leads to a focus on high quality content as the strategic foundation for many PlusROI projects.
Danielle Cooper—Director of Operations/Partner
With a killer eye to detail, Danielle oversees day-to-day operations for PlusROI, including scheduling, project management and accounting.
Danielle's experience as a Senior Producer and Project Manager in companies such as Sanctuary Woods, Disney Interactive and Inlight Entertainment ensures an uncompromising level of project planning.
Brian Piepgrass – Strategic Partner, Conversion Guru
Brian has been a critical force in driving downloads and conversion for two of the world’s most widely distributed software products and is now focusing his energy on driving adoption in the world of social media startups.
He has been an initial planner in some of the largest and most ambitious software-based user-communications programs on the planet and is legendary for his ability to find opportunity through his analysis of web-metrics data.
Christoffer Bjorklund – Strategic Partner, Acquisition Guru
A true industry veteran, Christoffer has excelled at everything from strategic SEM and landing page conversion to the development of in-house ad platforms. He also brings significant expertise in the intricate world of affiliate marketing.
Christoffer is the master of online media buyer and definitely not the person you want to be sitting across the table from in negotiations (that’s why we’ve got him on our side).
Brenden Joel Reid – Strategic Partner, Copywriter Extraordinaire
From clothing to high tech to consumer goods, Brenden has consistently shown his ability to add artistry to his assignments.
Having written for the likes of Bank of America and Sprint, Brenden is most at home writing brilliant copy for brave companies (like yours) who are willing to take a new and creative approach on their copy.
Heather Koop – Strategic Partner,
Web Design Goddess
Heather is a rare breed of graphic designer. With artistic skills to match the best in the industry, she also brings keen strategic insights to the table. This combines for projects that not only look great but also get results. Big results for clients like BC Ferries, Thrifty Foods, Government of BC and the Canadian Olympic Committee.
Heather displays a technical prowess not often found in designers of her calibre. She knows exactly what to do the ensure smooth CSS rendering and maximize the SEO equity in each page she designs.
Aidan Henry – Strategic Partner, Business Blogging Guru
An expert in business blogging and Web 2.0 marketing, Aidan’s enthusiasm and insight ensures that PlusROI retains a fresh perspective.
Aidan is is an authority on successfully integrating blog platforms into web sites in a manner that maximizes both SEO and productivity. Combined with his in-depth knowledge of Word of Mouth Marketing, Aidan is a huge resource in setting realistic blogging goals and maximizing blog ROI.
Board of Advisors
Colin How - Chair
Colin’s dedication to mentorship combined with his entrepreneurial spirit has been a driving force in the PlusROI vision.
Colin has shown us by example that it’s possible to succeed at a very high level while still putting people first. Having successfully raised $10 million dollars in seed and startup capital for his startup, Colin is now using his skills to help other business owners advance to the next level.
Robert Blumberg
An engineer turned marketer turned IP/patent strategist, Robert’s methodical approach to marketing execution has been an inspiration to the PlusROI team and is reflected in or practical philosophy.
Additionally, Robert’s extensive ties to Silicon Valley marketing professionals has proven invaluable in helping us find strategic partners and unique solutions for our clients.
Mark How
As a high performing Business Development Executive, Mark has negotiated multi-year 7 figure deals with 2 of the 3 top internet corporations in the world and has helped give us the confidence to strive to be the best in the world at the projects we take on.
Mark currently mentors and helps fundraise for promising startups. His insights and guidance help PlusROI look outside the box in finding large, scaleable opportunities for our clients.
Kevin Hawe
A seasoned and extremely successful online Senior Sales Exec, Kevin’s honest and hard charging approach has set an example for the team. He’s been instrumental in helping us find the motivation to “keep bashing down the walls.”
Kevin’s unparalleled experience in OEMs and strategic online partnerships has helped arm us with a strategic ability to find success for our e-commerce clients through bundling and limited partnership opportunities.
Monisha Khanna
Monisha is our favorite PR Goddess. Having worked agency-side and client-side at leading online companies in Vancouver, San Francisco, Silicon Valley and New York, she has her own unique style for highly effective PR.
The value of online PR is increased dramatically by solid traditional PR. Monisha has helped us to refine our approach for delivering maximum value for our clients, resulting in an appropriate blend of traditional PR in our online strategies.
Questions? Comments? Just send us a note from our Contact page.
